Although the future is uncertain for content marketing, technological advancements have opened up many avenues. Some of the emerging trends are voice search, video, voice-search, AI-assisted humans-produced content and Influencer marketing. Find out what the future holds for content marketing. Below, we have listed the key trends. These are the top trends for content marketing in 2018.
Video is the future for content marketing
The use of video is growing in popularity for a variety of reasons. Video is more persuasive than text and appeals better to the savvy consumer. Video content is easy to understand and provides commentary. Video also helps reduce customer support calls. Support calls can be reduced by even simple how to videos. Here are some great tips to make videos.
Make content that appeals to multiple audiences. Video is highly customizable. This allows you to create hundreds of individual variations of a single clip. It is important that content be created for a variety audience. It's important to test different monetization formulas before you start marketing. A series of shorter videos could be created for each audience. You'll also need to think about the different story paths your audience may have, so you can target each of them more effectively.
AI-assisted humans-produced content is the future content marketing
As artificial intelligence continues to improve, automation has been possible for many tasks. AI-assisted program can help content marketers focus on creating more impactful and creative content by automating routine tasks. AI can help with research, translation, editing and writing simple reports. AI-assisted, human-produced content will be a valuable addition as more businesses focus on content marketing.
Content marketers already have many tasks to do. AI can assist them in automating some of these tasks. Although AI is more efficient than humans, this does not mean that the human resource will become redundant. AI will open up new perspectives on content marketing and provide fresh experiences for consumers and marketers alike. These are five ways AI-assisted content production will revolutionize the industry.
Voice search is the future content marketing
Voice search is now a part of our digital society. Products like the Amazon Echo or Google Home make it easier than ever to find content. What does all this mean for content marketing, however? Some argue that it should be completely changed. Its benefits can be summed up in three words: Voice-enabled content. This technology's positive impact on content marketing is crucial.
As it stands now, voice-search results will most likely be generated from content. These are key to connecting with your target audience. Moreover, since these queries are long tail, few of the results will contain the exact keyword in the title tag. Long-form content is able to answer multiple questions at one time. These pages can be converted easily into a high quality blog post by creating an FAQ.
Influencers will be the future of content marketing
Crowdtap's recent survey found that 54% said they were more likely to collaborate if brands treated them with respect. This finding reflects the fact that these individuals have earned their influence and will not be walked over by brand executives. Brands must remember that these people will not sacrifice their audience to make more revenue. Brands need to learn how to deal effectively with influencers if they want success.
A successful influencer can influence your target audience with a wide range of messages and offers. Influencers can help tell a brand’s story through their perspective as consumers. They can also provide social proof to help a brand sell its products. They can also be used to promote affiliate marketing programs, promo codes, and live events for social shopping. They are a powerful and scalable way to reach customers and increase sales.
FAQ
Is Content Marketing Strategy right?
If you are clear on what you want, then a Content Marketing Strategy can work for you.
But if you're unsure where to start, here are some questions to ask:
Do my company need to communicate a particular message? Or am I looking to create content that resonates across a range of audiences?
Do I want to focus on generating leads or converting visitors into buyers?
What product am I trying to promote?
Are there people I'd like to meet outside of my industry, or am I open to reaching them?
If you answered "yes", to any one of these questions, then a content marketing strategy is just what you want.
How can I measure success in content marketing?
There are several ways to gauge the effectiveness of content marketing efforts. You can track how many people visit your site, or see how many leads you generate.
What does it mean to be a Content Strategist
Content strategists help brands tell stories through engaging messages that are emotionally connected to their audience. They are storytellers who focus on telling brand stories that help people make decisions and take action.
Content strategists are skilled at creating strategies that will engage customers and prospects. They use data analytics and storytelling to create experiences that are inspiring customers to go to stores, buy products, and share their excitement online.
They also know how to integrate social networks into these campaigns. They also use technology tools like virtual reality and video to create powerful customer experiences.
A content strategist is responsible for translating these ideas into concrete plans that marketers can implement. This includes creating content and briefings for creative purposes, budget management, and the creation of content for television and print.
How many hours per week should content marketing take?
It all depends upon your situation. There may not be a need for content marketing. But if you're trying to build traffic to your site, you'll probably need to devote at least 1 hour per day.
Why is Content Marketing important?
HubSpot estimates that an average person spends close to two hours per day engaging with content. This includes social media, newsfeeds, reading magazines, browsing websites and listening to podcasts. This is a lot of content consumption!
Statistics
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
External Links
How To
How to Create a Video for Content Marketing?
Video content marketing is a great way to get your message across to your target audience. By sharing stories they value, you can reach your target audience. But how do you make them stand out from the rest? Here are some tips for creating videos that get noticed!
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It is important to remember that no video can be made to suit everyone. You don't want to make your video irrelevant to anyone who views it.
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Choose the best platform for you. YouTube, Vimeo and Instagram are just a few of the many platforms that are available. Each platform has different features and benefits; if you choose wisely, you could save money while boosting engagement.
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Don't forget to include subtitles when filming! It will help you understand your language barriers better and make your videos more accessible.
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Also, before you begin, think about these three questions: Whom am I talking to? Is this why I am making this video? And what does my video mean to me? Once you have answered these questions, creating videos is much easier!