You know that creating quality content is a laborious process. It is a long process that can be tiresome, starting with researching the topic and ending up writing your copy. However, you don't have to stop once your content is published. By repurposing existing content, you will get more mileage from your efforts.
Here are 12 benefits of repurposing content and why they are especially beneficial for content marketers:
Educate your audience
Repurposing the content you have can be a great way to reach your audience and educate them by presenting their message in different ways that are appealing to different styles of learning.
Extend content lifespan
You can increase the life of your content if you repurpose it by sharing in new formats and on different platforms.
Leads generation
Repurposing content can help you generate leads by offering different types of content assets that can appeal to different segments of your audience.
Boost SEO
By repurposing the content you already have, you can create pages or posts that are optimized with different keywords to boost your website’s search engine rankings.
Brand your business
By repurposing content, you can target your messages to different segments and refine them.
Reach a new audience
Repurposing content allows you to reach a new audience with the same message, increasing the chances of your content being seen and shared.
Improve content performance
Repurposing content can help you improve the performance of your existing content by refreshing it and making it more relevant to your audience.
Build authority
By sharing your expertise across multiple platforms, you can establish yourself in your industry as an authority.
Generate buzz
By repurposing your content, you can generate buzz about your brand.
Conserve energy
You can save energy by repurposing existing content instead of creating new content.
Build trust
Repurposing content can help you build trust with your audience by presenting consistent messaging across multiple platforms.
Save money
Repurposing your content will also help you save money as you don't have to pay for new content.
Content marketers can reap the benefits of repurposing their content, including saving money and time, as well as generating more leads and authority. You can reach new audiences by repurposing existing content. This will also improve the messaging of your material and increase its longevity. Repurposing content allows you experiment with different formats and platform, allowing you to discover new ways of engaging your audience and standing out.
In order to start repurposing the content you already have, first identify your best-performing pieces of material and then brainstorm new ways that this content can be presented in different formats on different platforms. As an example, you can turn a post on your blog into a video or a podcast episode. Or, you can create an infographic using a report or a whitepaper.
Repurposing doesn't just mean copying and pasting the content in a different format. Customize your content so that it fits the new format or platforms and is as engaging as you can for your audience.
Frequently Asked Question
How often can I reuse my content?
There is no set frequency for repurposing content, as it depends on your content strategy and goals. But if you want to get the most out of your content, choose pieces that have been well-received or are evergreen. They will perform better in new formats.
Can I reuse material that has already be repurposed?
Yes, if the content remains engaging and relevant for your audience. Update the content when necessary and avoid duplicate content on different platforms or formats.
How do I know which formats or platforms to repurpose my content for?
Consider your audience's preferred platforms and formats for consuming the content. Try out different formats and platforms, and see which ones get the best engagement and lead generation.
How can I avoid the duplicate content penalty when repurposing my content?
It is important to ensure that the content is updated and customized for the new format and platform.
How can I evaluate the success of my repurposed materials?
You can track metrics, such as traffic to your website, social shares and lead generation, to measure the success of content repurposed. You can also solicit feedback from your audience in order to measure their engagement and satisfaction.
FAQ
Why do I need a Content Marketing Strategy? Why not send out emails or share social media updates?
Two reasons to ignore Content Marketing Strategy are:
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It might seem that social media posts and email marketing are sufficient to get people talking.
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If you haven't tried email marketing or posting on social media, you might assume that this type of content isn't practical.
Both assumptions are incorrect.
Email marketing and social media posts can be great ways to communicate with customers and prospects. However, these are not sufficient.
An email campaign alone won't help you reach your goals. It should be part of a larger strategy. Social media posts are not enough to achieve your goals. They must be part of a comprehensive plan.
This is where a Content Marketing Strategy comes in. This strategy will help you manage the content creation process.
As a consequence, you will be able spend more time on other vital aspects of running your business, such as growing your customer base and increasing conversion rates.
And even though there are many benefits to having a Content Marketing Strategy, it doesn't mean it's easy.
It is important to have a strategy.
Are you looking for content marketing that can be done by one person or a group?
It all depends on your skills and experience, as well as your budget. If you don't have the resources available to hire someone to take care of the day-to-day content creation, distribution, and optimization tasks, you will need to learn how to do it yourself.
You shouldn't attempt to succeed in content marketing if you don't have the support you need.
An excellent content strategist or agency will help you save time and money, while delivering results quicker.
You can't achieve success unless you work hard, produce high-quality content, and keep up with current trends. It is essential to have a solid content strategy.
Is content marketing worthwhile?
Content marketing is an essential part any online business strategy. It is also an extremely effective way of promoting your brand. Content marketing isn't just for customers. It makes your brand stand out from others.
It's all about providing valuable information that people want and need. Companies that are successful know how to reach their target audience through content marketing. This is the central component of a digital marketing strategy.
How effective is content marketing?
Yes! Hubspot claims that content marketing is one of the three most important digital marketing channels for lead generation.
What if I post only links to other sites' content.
Yes! It's called link building. Linking to content from another website is a great method to increase your site's traffic. But only link to reliable sources.
Why Content Marketing?
HubSpot claims that "the average person spends nearly 2 hours per day consuming content on social media, in their newsfeeds while reading magazines, browsing the internet, and listening to podcasts. This is a lot of content consumption!
Statistics
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
External Links
How To
Which are the most effective content marketing platforms?
No platform works well across every industry, but most industries have at least one tool they prefer to use. Hubspot is a popular tool among marketers because it has been proven to increase conversions by 50%.
However, not all tools will be the same. Some tools provide better analytics tracking and some allow for easier collaboration among different teams. Other tools have features like A/B testing, which may help you improve your content marketing ROI.
Before you decide to choose a platform, consider the following: Which platforms have the best pros and cons? It will meet my current needs? And what about in 2 years?
Entrepreneur Magazine identifies the top 5 content marketing platforms.
Marketo Content Studio is the #1 Content Marketing Platform
Marketo, a software company that provides enterprise social media management software, is available. It offers a wide range of products, including CRM software and social publishing tools.
They also provide a content-studio that provides access to a variety of premade templates and graphics, which can be modified into custom designs.
This means you don’t have to spend hours creating new graphics or writing new content. Instead, you can instead focus on creating compelling content that speaks directly and effectively to your target audience.
Marketo makes adding images and videos to blog posts easy. This allows you to make your posts visually appealing and increase engagement with your readers.
Marketo requires that you upload your files to Marketo in order to edit them.
Content Marketing Platform#2: Trello
Trello can be compared to Kanban boards for project management. Both feature task lists that users can assign to each other and track progress.
Trello allows team members to create their own boards and assign them specific responsibilities. Trello allows workers to easily share information.
However, unlike Kanban boards, Trello doesn't require any special software to run. So you can use it on virtually any device.
Trello makes it possible to invite people to collaborate on projects.
This means that you can create a private Board and share only the most important details with those who need it to complete a task.
Content Marketing Platform 3: Google Suite
Google has many products for business owners. Google Docs (Sheets), Slides (and many more) are part of Google's G Suite.
It is important to remember that these applications can't be free. Each user will be charged separately. You can use them for multiple purposes with many plans starting at $5 per month.
Two licenses are required to be able to create and embed links from other websites.
If you are only looking to create one document, however, you can get it for free.
Google tools integrates well with Gmail, which is a significant benefit. This means you can easily send links to documents via email and efficiently store data in Google Drive.
Content Marketing Platform 4: Hubspot
HubSpot is an extremely popular web-based marketing tool, which offers a variety of functionality.
The platform allows users to manage all aspects of their website, landing pages, blogs and other websites. They can, for example, create automated emails to track conversions.
HubSpot also integrates with Salesforce, WordPress and other platforms so that you can connect them all.
HubSpot integrates with more than 200 third-party applications. This is one of its most important features. This allows you automation and reports generation based on real-time statistics.
Although you will not be able publish content directly through HubSpot, it is possible to export it in many formats including HTML, PDF and Word.
HubSpot offers a free trial version when it comes to pricing. After you upgrade, you will have unlimited access to everything.
So whether you are looking for a blog platform, an eCommerce solution, or anything else, try out HubSpot today.