Mike Stelzner, the man behind Social Media Examiner, launched it in October 2009 and it has rapidly become one of the most popular business blogs on the Internet with over 80,000 subscribers. Mike Stelzner, the blogger, shares his tips and advice on starting a successful business.
Create a spreadsheet with several columns
It is important to first determine the metrics that you want to track in your social media analyzer spreadsheet. You may want to start with the number of followers. You can add more columns to track changes in percentages. Each metric has a subcategory. Once you have determined the category, you can start analyzing the data. If you are looking for more details, you can export your data into a spreadsheet to further analyze it.
Create a summary for each social media channel
A summary is a concise overview of each social media channel. You need to be able write content that people love to share. Social media is an online community where people share information, and you want your content to be shared in a meaningful way. Social Media Examiner can help you create a summary to each channel. You can see which articles get shared more and which are less. You can also see how many people have shared your content and how many shares and comments they received.
Social Media Examiner makes it easy to create a summary page for each social channel. The social media examiner allows you to monitor performance of each channel at a glance and customize it to highlight certain metrics. You can look at the Twitter profile a competitor to see which channels have the highest engagement. You can also use this information for finding the most productive times of your tweets.
Create a chart with a summary for each social media channel
Regardless of your social media strategy, it's important to create a summary chart summing up the key metrics. You should include key metrics in your social media analytics report such as the number of followers and total traffic. It's also useful to show the changes in these metrics from the previous reporting period. An example of this is the total page views by channel and the percent growth over that period. You can also display total visits across your social media channels.
It is useful to see how many people liked and commented on your apology. However, this is not enough to determine how the audience feels about the post. It's also important to understand whether the comments have a positive or negative sentiment. Facebook's Analytics dashboard has a huge array of data. It includes impressions as well as reach and page views. You'll need to create summary charts for each social media channel.
FAQ
How can I improve my content marketing strategy?
Your content marketing strategy can be improved by focusing on audience. Content, distribution, and other factors. Understanding your ideal customer is the first step to improving your content marketing strategy. Next, understand where your customers hang out online. Once you have this information, your content can be tailored to their tastes. The second step is to create a voice and style that differentiates you from the rest. The third step is to determine how to best distribute your content.
What length should my content marketing last?
All depends on your objectives. Different businesses have different goals. Some are focused on short-term results while others seek long-term growth. We recommend starting with three consecutive months of content creation, then reviewing the results after that period.
Why do I need to have a Content Marketing Strategy. Why should I not only send out emails, but also post social media updates.
Two main reasons you may choose to ignore a Content Marketing Strategy.
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It might seem that social media posts and email marketing are sufficient to get people talking.
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This type of content might not be practical if you haven’t yet tried social media posting or email marketing.
Both of these assumptions are wrong.
Email marketing and social networking posts can be great tools for communicating with customers and prospects. They're not enough on their own.
You can't rely on an email campaign to reach your goals. It should be part of a larger strategy. Your goals will not be achieved by social media posts. They need to be part of an overall plan.
This is where a Content Marketing Strategy comes in. A Content Marketing Strategy is a plan that sets clear goals for each piece. This will allow you to manage the entire content creation process.
You'll have more time to concentrate on other important aspects of running your company, such as growing your audience and increasing conversions.
A Content Marketing Strategy is a great tool, but it doesn't necessarily make it easy.
A strategy can make all the difference.
What are the different content strategies?
Content strategy is a general term that describes all aspects of how content is created, managed, distributed, measured, and optimized for digital channels. It includes what you share on social media platforms like Facebook and Twitter as well as what you highlight on websites, blogs, and other online properties.
Content strategy is vital because it determines how you will focus your time and effort, the content types you should use, as well as what message you send to your target audiences.
It's all about understanding how content fits into your overall business goals and objectives in order to help achieve them.
Statistics
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
External Links
How To
How can you create a content marketing strategy for your business?
Understanding what content you want to create is the first step. Once this is established, it's possible to start creating content. This may involve creating an editorial schedule and planning where these pieces will come. Content should always serve a purpose. It doesn't matter if it's blog posts, social media updates, e-books, or anything else, but they should all serve a single goal.
Once you determine which type of content you want to produce, then it's important to find out who your target market is. Which market are they most interested in and why?
Next comes the task of identifying your target audience and finding ways to communicate. Social media platforms are an excellent way to connect with people, but other options exist, such as videos, podcasts, webinars, etc.
After deciding how you will communicate with your market, the next step is figuring out what topics and types of content you want to cover. This goes back to the purpose of writing the content. What problem does it solve? Is it useful? Will it make their life easier?
Once you have an idea of the content you are writing, you can start to think about what you want to share. Is it possible to share information related to your industry? On current events? Are you focused on specific products and services This question will determine your focus.
Once you have answered all of these questions, it is time to put everything together into one package.
You want every piece you create to serve its purpose. You don't want to waste anyone's time and energy, so you must build quality into every aspect of your content.
It is important to remember that content marketing has many moving parts.