Content marketing statistics show that WordPress powers 97 percent all blogs. This easy-to-use platform attracts content experts of all sizes. Brands are prioritizing social media and online communities above all other marketing efforts with 43% increasing their resources in these areas. Twenty-six percent increased time spent talking to customers and 18% revisiting buyer personas. These statistics show that social media and human connections are becoming increasingly important components of content marketing. Marketers are also rethinking customer journeys to better understand customers and their needs.
Social media
If you want to market your business on social media, you have to know how to reach your audience. According to statistics on social media, 68% have a profile at least once social network site. If you examine the age of users, you will see that 44% of 8- to 11-year olds use at least one social media site. This number increases to 90% when you consider people aged 12-15 years.
Blogs
Although content marketing is becoming more popular, marketers aren't focusing enough attention on blogs as a source of valuable content. According to a recent survey, 71% of respondents visit blogs at some stage during their purchase journey. A majority of respondents also view infographics and case study. It is predicted that by 2021, 2.5 billion blog posts per year will be published. Aside from that, blogs are a cost-effective way to create content and improve search engine rankings.
Video in short form
When it comes to video content marketing, there are a few statistics you should be aware of. Many consumers have adopted short-form video as their main entertainment source. This is great news for brands because this market could be very profitable. You should remember, however, that short-form videos can be a less reliable source of revenue than long-form videos. Consumers are more likely to abandon your services if they can't skip advertisements.
SEO
It's important to understand the value of images in content marketing. Images add visual appeal, engagement, and knowledge. According to SEO Stats of Moz Images receive 3% of clicks from Google search results. Search engines are becoming more popular. 15% of US internet users perform at least one query per day, 45% per semaine, and 68% per monthly. It is important to note that HTTPS websites make up the majority of Google search results. There is also a slight correlation between SEO (HTTPS) and Google Search Engine Optimization. HTTPS websites load quicker and are more secure. Google has made it a part of its ranking algorithm since 2014. Therefore, if your site uses it, it will be more likely to rank high than if it doesn't.
Average word count of blog articles
The average word count of blog posts in content marketing is usually between 1000 and 2000 words. SEO is best when there are more words about a topic. CTAs can be more likely if the posts are longer. You can write a more detailed review. If you are writing about an iPhone then you need to write at least 4,000 words. This is called a pillar page.
Content marketing costs
Content marketers should consider the life span of their content when calculating the CAC. Some content is good for many years and others are better for just a few months. Paid advertising and promotion may increase the CAC of your content. However, it is possible to scale them to achieve comparable results in a shorter amount of time. Although they can impact your CAC, additional costs such as freelancers, creatives, and technology are important. Salaries are often the largest cost of content production.
The impact of content marketing on sales
The impact of content marketing on sales is undeniable. Its success lies in the benefits it provides to customers. It can help customers create positive brand experiences and encourage them to buy products. It can also be shared on social media. But what is content marketing? Here are some ideas for content marketing strategies. Read on to discover the benefits of content marketing and how to maximize your results.
FAQ
What are the 7 steps to content marketing?
The seven-step process of content marketing involves:
-
Identify the problem
-
Find out what's working now
-
Create new ideas
-
Turn them into strategies
-
They are worth a try
-
You can measure the results
-
Continue the process until you find a solution.
This strategy is practical for both large and small businesses.
How does Content Marketing work
Your site is visited by someone who is looking for something. Good for them if they find the information they seek. They will go to another place if they don’t find the answer. Content marketing allows you to create valuable and useful information that solves problems and answers questions. This content can also be used on social media, email and other platforms. You can use this content across all platforms (social media, email, etc.) so that people always have access.
Do I have to post links to content on other sites?
Yes! This is link building. Linking to content from another website is a great method to increase your site's traffic. However, be sure only to include links to reputable sources.
Statistics
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
External Links
How To
Infographic Creation Tips for Content Marketing
Infographics are a powerful way to simplify complicated concepts, and make information easier to understand. Information marketing is about providing valuable and useful information to your target audience. Infographics are a great way to share this message.
To create an infographic using design software such Adobe Illustrator, Photoshop or other similar programs, you will need Adobe Illustrator. These programs are great for creating infographics. Once you are happy with your design, you can upload images to Unsplash and Pixabay for your design.
Look online for inspiration to create your own infographics. If you want to show calories in certain foods, then you can take a picture or diagram of a food pyramid, and add pictures of the foods. You could also look at the sugar content of soda pop, and then take a photo of a Coke bottle.
Once you have designed your infographic you can share it via social media channels, such as Facebook or Twitter. This will make it easier for people who don't know the concept to get familiar with it. Include hashtags if you plan to share your infographic via social media platforms. This will allow others to see what you're talking. Hashtags allow users to follow along with conversations surrounding specific topics.
An infographic is a shorter version of a blog post. A blog post may be 2000-5000 words long. An infographic requires only 500-1000 words. This allows you to convey more information in a smaller space.
When designing your infographic, remember that some viewers may struggle to read small font sizes. It is important to use large fonts and avoid relying too heavily on colors when designing your infographic. Also, make sure that all your text is legible.
These are additional tips:
-
Choose an Infographic Template. There are many online templates that you can download or print. Canva, Piktochart or Google Slides are three of the most well-known templates.
-
Create your Infographic. Use the template below to create your infographic. You can use whatever media is most appropriate for your audience. You might use photos of local restaurants to create an infographic about the best places in Seattle.
-
Add text. Add text after you've created your infographic.
-
Add Images. Your infographic can also include images. These images could be photos, charts, graphs or icons. If you want to add a picture, make sure it's relevant to your topic.
-
Make it interactive. You can also add interactive elements such buttons, maps, links, and other features. This will make it easier for your audience to interact with you.
-
Share. Share your infographic when you are done.
-
Measure. How well did your infographic perform? Are people clicking through to your website or not? Did they signup for your mailing list? Was your infographic received well by them?
-
Improve. Do you think there are ways to improve your infographics Do you think your infographic could be better?
-
Repeat. Repeat.