In the first place, you must know what you want to achieve with social media. Next, pick the right channels to achieve your goals. You can track your progress by including customer service in your goals. Now that you have set your goals you must make sure you're achieving them.
Set SMART goals
You can use SMART social networking goals to help you manage your time and focus your efforts. To do this, create a table with SMART targets and then translate them into specific social media goals. Here is an example table. Team Zap specialises in social media strategy and competitions. Lex is a content manager for clients and has a passion about words.
Goals should be specific and measurable. If they aren’t specific and measurable they won’t motivate people to achieve them. If you don’t have clear goals, it will be hard for you to keep your eyes on the prize and make decisions that are important. Here's an example of a SMART objective:
How to choose the right social media channels
Be mindful of the goals of your company and the target audience when choosing which social media channels you will use. It is important to consider the time and resources that you have to devote to each channel in order to choose the best mix for your business. Dayflash or Instagram might work well for a business that is focused on visual culture. DeviantArt may also be a good choice. LinkedIn might be the best choice if your company is more traditional B2B.
Every business should choose the right social channels to promote its brand. There are many social media channels to choose, and each has different content requirements. You may need to spend more time to build a professional social media presence. To find out the content and frequency of posts on your competitors' channels, it can be useful to look at them. This will allow you to determine how much time, talent and tools are necessary for your social media strategy to be successful.
Include customer service as part of your goals
Customer service is an important part of any business. You can use social media to address customer complaints and improve customer satisfaction. You can use surveys to gauge how customers feel and identify areas for improvement. This data can also be used to determine staffing requirements and direct your efforts in a specific area.
You should consider customer service when you launch your next campaign on social networks. By doing this, you will discover what works for customers and which don't. This will give you insight into what content customers like and what they don't. This will allow you to tailor your goals to your customers' needs.
Keep track of your progress
To ensure your success with your social media campaigns, you must track your progress towards your goals. It is important to set a weekly target that you update regularly in order to keep track. The steady progression towards your goal can help you and your colleagues stay motivated. You can make multiple social media goals measurable.
These tools don't have to be specialized. Simply keeping track your data can help identify trends and help to meet your goals. Summary and goal metrics are the most important.
Monitoring your OKRs
OKRs allow you to keep track of your progress toward your social networking goals. They enable you to see the progress of your team and keep an eye on them. They are a great way to motivate your team, since you can see progress toward your goals in a glance.
OKRs need to be specific, manageable, and time-based. OKRs can be adjusted and reviewed during a quarterly planning period.
FAQ
Are you looking for content marketing that can be done by one person or a group?
It all depends on your skills and experience, as well as your budget. You may need to learn how you can do the job yourself if you don’t want to hire someone.
You should not attempt content marketing without support.
An agency or content strategist that is skilled in creating great content can save you both time and money as well as help you achieve better results.
It is not possible to be successful if you don't work hard and deliver high-quality content. A solid content strategy is crucial.
Should I hire an editor to create my Content Marketing?
No! There is no need to hire professional writers to write content for you business. There are tons free resources to help you get started.
What's the main purpose of content marketing
Content marketing aims to create valuable and relevant information for customers. This can happen through different channels, including email campaigns, blog articles, whitepapers, and others. Delivering value to your audience is the key.
Statistics
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
External Links
How To
What are the best content marketing platforms?
No platform works well across every industry, but most industries have at least one tool they prefer to use. Hubspot has been demonstrated to increase conversions by nearly half, making it a widely-used tool for marketers.
But not all tools are created equal. Some tools offer better analytics tracking while others make it easier to collaborate between teams. Others offer A/B testing features that can help improve your content marketing ROI.
Before you decide on a platform, think about the following: What are their pros and cons? Will it meet my needs now? What about in two years?
Entrepreneur Magazine has identified the top five content marketing platforms.
Marketo Content Studio: Content Marketing Platform #1
Marketo is a social media management platform for enterprises. It offers a wide range of products, including CRM software and social publishing tools.
The company also offers a content studio, which gives businesses access to pre-made templates and graphics. These can then be modified into customized designs.
This means that you don’t need to spend hours writing content or designing graphics. Instead, your focus can be on creating engaging content that speaks directly with your audience.
Marketo allows you to easily add images and videos to your blog posts. This is one of the reasons Marketo has been so successful. This improves the visual appeal of your posts and encourages readers to engage with them.
Marketo is the only way to edit your video and image files.
Trello, Content Marketing Platform #2: Trello
Trello works in the same way as Kanban boards when it comes to project management. They both feature lists of tasks on which users can assign and monitor progress.
Trello allows team members to create their own boards and assign them specific responsibilities. It facilitates information sharing among employees.
However, unlike Kanban boards, Trello doesn't require any special software to run. You can use Trello on any device.
Trello allows you to invite others to collaborate on projects, without sharing sensitive data.
This allows you to create a private forum and only reveal the necessary details to others who need them to complete a task.
Content Marketing Platform 3: Google Suite
Google has many products for business owners. The company's G Suite includes Google Docs, Sheets, Slides, and more.
These applications aren’t free. You'll need to pay per user. You can use them for multiple purposes with many plans starting at $5 per month.
To create a new document and embed a link to another website, two licenses would be required.
If you are only looking to create one document, however, you can get it for free.
Google tools integrates well with Gmail, which is a significant benefit. This means you can easily send links to documents via email and efficiently store data in Google Drive.
Hubspot Content Management Platform 4
HubSpot is a popular web-based tool for marketing that provides a wide range of functions.
The platform allows users to manage all aspects of their website, landing pages, blogs and other websites. They can, for example, create automated emails to track conversions.
HubSpot integrates with Salesforce and WordPress so that you can connect all three.
One of the most valuable features of HubSpot is that it integrates with over 200 different third-party apps. This allows you to automate your processes and generate reports based off real-time information.
Although HubSpot won't allow you to publish content directly, you can export it in many formats, including HTML and PDF.
HubSpot offers an unlimited trial version of its pricing platform. But once you upgrade to the paid account, you get unlimited access to everything.
HubSpot has everything you need, whether you're looking for an eCommerce platform or a blog platform.