Before you use Instagram to market, it is important to define your goal. What is your marketing goal? What budget are you able to afford? Who is your target audience? You can add your customer profile to Instagram depending on your business. These tips will help you get started if you aren't sure what to post to Instagram. Here are some reasons Instagram is a great way to promote your business.
Engagement
You can use analytics to determine when to post and when not to post to improve your content strategy. Instagram Analytics tools allow you to analyze each post, no matter if you're using it for business promotion or personal use. These metrics can also help you determine how to create engaging content and how to improve your other social media marketing campaigns. You can filter the metrics by type of content, day of week or month, and even year.
Reach
One way to increase engagement with your Instagram business is to use email marketing. It is a smart idea to share a link from your Instagram account as well as other social media pages. It can also be highlighted in your business cards or while chatting with customers. In your emails, highlight your Instagram page to gain more followers and return customers. These are some of the best ways to use Instagram to grow your audience and increase sales.
Posting times
To increase engagement on Instagram, you can change the time you post. You can post multiple photos or videos per day, depending on what type of content is being promoted. For example, if you post a photo every Monday at 5 PM, change it to 6 PM the next week. It's important to find the best time for your audience, but this can take a few weeks.
User-generated content
User-generated content, in addition to brand-owned images, is a great way for you to grow your audience and build a community. Popular fashion brand TopVintage has embraced UGC to connect with younger soccer fans and have been increasing average order value and conversion rates. Check out the results to see how this strategy can help your business. Its UGC strategy resulted in an 8.33% increase in average order value and a 20% conversion.
Marketing with Influencers
Sending influencers a discount code is one of the best ways of getting your product or service noticed. Dealspotr is a great way to network with bloggers and give them discount codes. Bloggers are always on the lookout for new products or services and are happy to feature them if they are featured by other influencers. These bloggers can help to spread the word on your brand.
FAQ
How much does content marketing cost?
Prices for content marketing vary depending on whether the solution is outsourced or managed by you. Outsourcing content-marketing services can be cheaper than hiring full time employees and allow you to scale quickly if you need more coverage.
HubSpot research shows that outsourcing content production can cost around $5 per lead (for B2B businesses) and $22 per lead (for consumer brands).
But, you don't have to pay a lot of money for content marketing tools. These can be used to create high-converting content.
There are many methods to optimize content for search engines like Google or Bing. You have the option to write original articles or guest post on blogs. You can also curate content from different websites and reuse existing materials.
You'll need to learn the skills necessary to create great content for self-produced content. Once you learn it, creating content will become easy.
First, create simple landing page using WordPress. Next, start building your site. This allows you to create a portfolio.
Are you a SEO expert for Content Marketing? Yes!
SEO experts are experts in how search engines like Google rank pages. They can also help you choose the right keywords to optimize your page.
What makes content marketing different to traditional advertising?
Traditional advertising is focused on attracting attention. Content marketing is about providing value. Traditional advertising is often a waste, as most people overlook it. However, content marketing can lead to much higher engagement rates.
What is the best content marketing platform?
There are many options available today. Each one comes with its pros and con. These are some of the most popular choices:
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WordPress - It's easy to setup and maintain. Fantastic community.
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Wix - Easier than WordPress to set up and maintain. You don't need any technical knowledge.
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Squarespace is the best choice for those already having a site.
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Blogger - Free blogging service.
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Medium - A place to share your work.
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Instagram - An image-based platform.
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LinkedIn – A networking tool.
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Facebook - A social network.
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YouTube - Video sharing platform.
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Pinterest - Image-based platform.
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Google Analytics - Track visitor behavior.
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Hubspot - Email marketing software.
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MailChimp – Email marketing software.
Statistics
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
External Links
How To
What is a Content Marketing Plan?
A content marketing plan (CMP), is a document that helps you to define your goals, objectives and strategies for building and executing an online presence. It is a guideline for achieving those goals through content creation, distribution, and other means.
The CMP usually breaks down into three major areas:
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Your overall strategy. How do you plan to achieve your goals?
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Your content strategy. Where are the best people to write, curate, distribute and promote your content?
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You'll need to decide which channels you will use to share your strategy. What types of content are you going to produce?
These four components are essential for a CMP to be effective.
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Goal Setting – Define your target audience. Set measurable KPIs that will measure success.
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Audience Research – Understand your ideal customer so that you can find them exactly where they are.
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Strategy - Create a clear vision of your goals. You can then break it into smaller pieces.
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Execution: Set realistic expectations regarding when you will see results.