The future of content marketing trends is bright, provided that it stays focused on the three pillars of content marketing: authority, social and AI-assisted. This article will discuss how each of these pillars can play a critical role in 2018 content marketing.
AI-assisted, human-produced content
Many businesses are exploring the possibilities of AI in content marketing. AI can create content for the internet, and it can interpret past behavior and draw conclusions from that data. YouTube uses several AI algorithms, including Silby, to determine user preferences. Silby, for example, can identify spam emails. A variety of AI-assisted content examples include product descriptions and financial reports. Although AI isn't yet a replacement for human-produced content it offers a variety of benefits for both businesses and consumers.
User-generated content
Let's take a look at some examples to help you understand what user-generated Content (UGC) really is. Brands such as Anthropologe use UGC brilliantly. These brands combine professional-styled images of their products with photos taken by customers. One post shows a model wearing Anthropologie clothes, while another depicts the same dress on an eight-foot woman in a four-size. By blending the two, they create a seamless shopping experience for their customers.
High quality, longform content
It doesn't really matter how long you intend to write for your content strategy in 2018, as the future of this marketing method remains uncertain. Although the debate about whether longform content is better SEO is not new, one thing is certain: long-form content generates more traffic than shorter-form content. SEMrush found that articles over 7,000 words bring in significantly more traffic to websites than articles between 900-1,200 words. Long-form content can position your brand as a thought leader within the industry.
Snackable content
But what's the future of content marketing? This new form of content provides consumers with a quick snippet of information. Twitter, Instagram, Pinterest and other social media platforms are built around short pieces. These brief pieces of content can be used to tell stories by brands. Short content can also be used as a teaser, leading to more traditional content.
Personalized content
As users become more accustomed to personalized content, marketers are implementing it. Amazon and Netflix are two examples of companies that have made personalization a standard feature for their websites. Only 33% of marketers do it correctly. The best companies use data in order to create personalized content. This includes browsing histories, preferences and behavior. This way, you can tailor the content for each visitor and maximize its effectiveness. You must learn how to properly use personalization to make your brand stand out.
FAQ
How can you make a content marketing strategy that works?
You must first determine the type of content that you wish to create in order to develop a content marketing program. Next, identify your target market and the ways they use the internet. Next, identify which channels best reach your target market. Finally, choose the right keywords for each channel and write compelling copy for each piece of content.
What common mistakes people make when starting a content marketing program?
A plan is the most important thing to do when you are creating content marketing strategies. Without a solid plan, all your efforts will be wasted time and money. It's easy to create tons of content, but not know how or where it should be placed.
A well-thought-out content marketing strategy provides direction, focus, and goals. It keeps everything in line as you move to different phases. For example, if you're doing social media campaigns, you might want to start by analyzing what types of posts are getting the highest engagement rates. This will allow you to determine which types of posts will drive traffic to your website and which won't. You can then decide whether you want a series of articles or videos that are based on these results.
Another mistake that people make is not considering how long their content marketing campaign will last. It makes sense to start writing content today if you plan on launching a website tomorrow. But if you've been working on a content marketing strategy for six months, you probably want to wait until you have more data before pushing out new material.
It takes time to create great content. Don't rush this step or think too fast.
You are a business owner looking to learn more information about content marketing. In that case, we recommend reading our guide on How To Create Content That Works, which includes ten steps to follow to ensure that your content marketing programs are effective.
What's the role of a content strategist in marketing?
Content strategists can help you understand what people search for on the internet. They optimize your site for search engines and help you rank well. They create content for social media sites like Facebook and Twitter. And they write copy for websites, blogs, and advertisements.
A content strategist works closely alongside a marketing department and helps to plan a cohesive strategy for the company's web presence. Content strategists may work on their own but often work in collaboration with the rest to ensure that each piece serves its purpose.
What are the 7 steps in content marketing?
The seven-step process for content marketing includes:
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Identify the problem
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Find out what's currently working
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New ideas are possible
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Make them strategic
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Try them
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Get the best results
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You can continue this process until you find something that works.
This strategy is practical for both large and small businesses.
What do I need to know about SEO in order to do Content Marketing? Yes!
SEO experts know how search engines like Google rank pages. They can also identify the keywords you should target when optimizing pages.
Statistics
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
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How To
How can you create a content marketing strategy for your business?
Understanding what content you want to create is the first step. Once you have a clear understanding of your clients' needs, you can start creating content. This may mean developing an editorial calendar and planning where these pieces will come from. Content should always serve a purpose. It doesn't matter what type of content it is, blog posts, social updates, or any other, they all must serve a single purpose.
Once you have determined the content you want and who you are targeting, you need to know who they are. You need to know who your target market is and why they would be interested in what you have to offer them.
Next comes the task of identifying your target audience and finding ways to communicate. Although social media platforms can be a great way of connecting with people, there are many other options, including videos, podcasts, webinars and webinars.
Next, you need to decide how you will communicate your message with your market. Then you need to determine what topics you'd like to cover. This goes back to the purpose of writing the content. What problem does it solve How helpful is it? Will it make their life easier?
Now that we know what type of content we write, it is time to determine what you want. Do you want to share information about your industry? On current events? On specific products and services? Your focus will be determined by the answer to this question.
Finally, once you've answered those questions, it's time to combine everything into one complete package.
You want to make sure every piece of content serves its purpose. You don't want anyone to waste their time and energy so make sure you build quality into all aspects of your content.
Don't forget that a great content marketing strategy has many moving parts.