A content marketing platform is a great way to maximize your marketing budget. There are many options, including StoryChief (CoSchedule), Percolate (Percolate), and HubSpot. No matter which platform suits you best, you can rest assured it will benefit your business. Listed below are some pros and cons of each. Let us explore each of these options and decide which one is right for your company.
StoryChief
StoryChief, a powerful tool to help you create and implement content marketing strategies, is an excellent choice. Its user-friendly interface will make it easy to manage your content marketing campaigns. You can choose which platforms to publish your content on, automate content publishing, and streamline your content review process. You can also include social media campaigns in your content. This eliminates the need to use separate tools. Your content will be instantly promoted across all channels with this tool.
It makes it easy to scale your business and run content campaigns. It integrates with clients' CMS systems, social media channels, and other platforms to facilitate collaboration and publishing. StoryChief claims StoryChief increases customer engagement, digital footprint, and sales. Its marketing calendar gives marketers a complete view of content performance and allows them to manage all aspects of their content life cycle in one place.
CoSchedule
You're searching for a content management platform that can help you manage your schedule? Then you're in the right place. CoSchedule’s calendar feature lets you schedule posts and monitor social channels. With a drag-and-drop feature, you can move campaigns from one date to another. It's easy to keep track of everything and make sure that your marketing efforts get the attention they deserve.
CoSchedule allows you to create social campaigns even without writing blog posts. Templates can be used to quickly create a social schedule for those who don't have enough time. You can also add one social media post to a campaign, and save it as an example. CoSchedule can be used to promote blog posts that have been published previously. You can schedule social posts, send email, and manage ads through the platform.
Percolate
If you are looking for a content marketing platform, consider Percolate, a software solution that can help you create, deliver, and track content. Percolate integrates with many other systems and tools to offer visibility solutions. It recently received additional funding. Continue reading to learn more about this platform. You'll be glad that it was.
The powerful content management system allows marketing teams to manage campaigns and create content all from one place. Percolate allows marketers to collaborate across departments and teams. It includes enterprise-grade approval chains as well as an image editor that can be used for editing content. Percolate offers customizable topic- and tag analytics that can be used to measure the success of each campaign. It helps marketers create editorial calendars, manage content, and help them to plan for different channels or teams. Percolate lets you manage social media accounts and track the interactions of users.
HubSpot
HubSpot is a content marketing platform that can help you attract customers. HubSpot connects companies with leads by offering value to users. In addition, the platform tracks user behavior and follows up on those leads. This is an excellent way for your business to achieve its goals. The right platform is essential.
Perhaps you are new to the world of content marketing. HubSpot is an excellent tool to help you build a solid foundation for your content marketing program, capture more leads, and convert them into sales. However, there are some common mistakes that you can make as you use the platform. These are 38 mistakes that HubSpot users make. Converting leads into business opportunities is the greatest challenge.
Scripted
The Scriptedcontent marketing platform offers a wide variety of writing services and collaboration tools. It also provides analytics to help you analyze and optimize the performance your content. You can automate the creation process by using tools that include collaborative editing. Author approvals and writing tools. A marketplace for freelance writers is also available on the platform. When you are ready to hire a writer, simply sign up for a free trial or subscribe to the paid version to start your project.
To use Scripted, a content strategy will be necessary. You'll need to create a plan for your content that addresses your business's objectives. This might be a complicated process. It is important to communicate your content ideas and goals with your team. Scripted's recommendations can make this process much simpler. The platform's recommended content feature uses artificial intelligence to optimize content before it is published.
FAQ
How do I measure success with content marketing?
There are many ways that you can measure your content marketing effectiveness. One option is to track the number of visitors to your website; another is to see how many new leads you generate.
What is the goal of content-marketing?
Content marketing aims to create valuable and relevant information for customers. This can be done by various channels like email campaigns, whitepapers, or blog articles. Delivering value to your audience is the key.
What length should my content marketing campaign last?
This will vary depending on industry and the type of product/service offered.
You might spend one to three months designing a new pair of shoes if you are selling shoes. For example, you could launch your new product in August. You may then continue to update it throughout each year.
You might have two looks for fall if you sell clothing. Your goal is continually offer something fresh so your audience never gets bored.
Your goals will influence the time your content marketing program is effective. A small business may only require you to concentrate on one channel. If you are a larger company, it may be necessary to consider multiple channels in order to reach a large audience.
What is Content Marketing?
This strategy involves creating relevant and valuable content for your blog or website. It can include videos, images, text and infographics. This helps you to attract new customers as well as keep your existing customers engaged.
What is the difference in content marketing and content creation?
Content marketing refers to the idea that great brands all have the same message. They consistently deliver the valuable information people want and require.
Content marketers are experts in creating the right content to fit each channel and at different times.
They also know how to implement a successful strategy in promotion and distribution.
They think strategically about their actions and the reasons they do them.
This is the core skill required to be successful as a content marketer.
Statistics
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
External Links
How To
The Best Way to Send a Press Release
Let's now discuss how to create a press release. There are many options for you to choose from, including traditional distribution methods like snail mail or newer forms such as email.
If you choose to use email, be sure to follow some basic guidelines:
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Be sure to make your subject line stand out. It might not be enough for attention to grab your headline.
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Be concise. Don't ramble on and on about your press release. Keep it short and sweet.
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Your email should be written in plain English Your email should not be written in technical jargon.
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Include relevant images. Images are a great way to get people interested in your messages.
These tips will help you when writing your press releases:
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Avoid using unnecessary words such as "we", "our," or "I"
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Before you write your media release, think about the audience. What are they interested in? How can you get to know them better?
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Make sure to include URLs within your email.
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Before asking permission, be sure to ask. Before you send your press release, make sure to ask permission from the recipient.
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Don't spam. Send only one copy of your press release.
Once your press release is written, you can start to distribute it. Next is to find the right channels that will get your message across. Here are five popular options:
Traditional
You probably already have a list of publications where you want to submit your press release. These publications could include magazines, trade journals and industry newsletters.
Many publications ask for submission fees, or offer special incentives for writers who pitch stories. Some publications offer free subscriptions, while others give away subscriptions for every story that is published. Some publications offer a percentage from the revenue generated for each article sold.
Traditional methods of submitting press releases are still viable options, but experts suggest going online.
Online Channels
Online channels can be a great way for you to reach potential readers. AOL, Yahoo! News, Bing News and Google News all offer the opportunity for press releases.
Google News, which has been around for over a decade, provides news feeds of major media outlets. It is easy to locate your company name among hundreds of companies.
Yahoo! News offers similar services but is focused on providing news about specific topics. If you search for your company's name, you'll see links to articles related to your business.
BING NEWS allows users to search keywords on its network of websites. This can be very useful when you are trying to find information on a specific topic.
AOL news offers similar services to Yahoo! Google News and Yahoo! AOL is not as well-known, but it offers a quality service for a reasonable price.
Some publications let you post your press releases. Most magazines charge a monthly membership fee. However, many free websites host press releases.
These include PRWeb and Press Release Monitor, PR Newswire and Business Wire.
PR Web was established in 1997 and is the largest website devoted to press releases. It has more than 1,000,000 registered members. The site allows users to view thousands of press release posted by businesses around the world.
PR Web also offers an RSS feed that automatically updates your site whenever someone posts a new press release.
PR Newswire is another excellent resource for finding press release information. They claim to possess the largest database of press releases.
They also offer an RSS feed to keep up to date on what's happening in the press release space.
Print Media
Print media could be the way to go, if you are looking for a larger audience than online journalists. Print media can be very powerful for small businesses.
Print ads can be used to promote the latest products of your business, such as clothing or books. You can also advertise in newspapers or magazines.
If you are looking for something different, look into the "free" section in your local paper. You may find advertising jobs in classifieds.
Try contacting local television stations or radio stations. They might accept press releases as part their regular programming.
Press Releases Are Not Dead
Everybody seems to be talking these days about mobile apps. However, did you know that news releases are still vital? Press releases are more important than ever.
People expect immediate results in today's world. Your message must be delivered to the right people if you want your message to be heard. It is important to use all channels possible to achieve this goal.
This doesn't mean you have to spend money on Facebook ads. Instead, think creatively and look beyond the box in order to reach your customers.
The bottom line is this: The best way to grow your business is through word of mouth. Your customers will tell their friends and family about your business. You can make sure your customers hear about it before they do.