If you are an executive or a manager, it is time for you to think about the strategic approach to social media marketing. There are four main approaches for strategic social media marketing. They are: Pre-strategic; Analytics-driven; Cross-functional and Interdisciplinary. Which approach suits you best? Continue reading to find out more. But first, what is strategic social media marketing? What are its limitations and benefits? What can you do to make it work for your benefit?
Pre-strategic
Many people think that social media's true power lies in its ability for businesses to sell products or services. They claim that social media is a great way to get customer information and improve initial interactions with customers. Social media can help companies sell products and service, but most companies don’t have a documented social marketing strategy. A study by the German Institute for Marketing found that only about half of all businesses have a social media marketing plan.
Before you can launch your social media campaigns, it is important to understand the strategies of your competition. This is easier than you might think, since you can do a Google search using key phrases, keywords, and industry terms to find who your competition is. After you identify your competitors, you will be able to compare their strategies across different social networks. While it is not a good idea to duplicate their campaigns, you should learn how they work and what to do to improve yours.
Analytics-driven
A reputable SEO company is crucial for successful social media marketing. They can help develop a social-media marketing strategy that is focused upon metrics and retargeting. An SEO company is able to help you market your products to people who are most likely to buy them. To get started, check out Hootsuite, which offers a social media management platform.
Percolate is another analytics driven social media marketing tool. Percolate is a software that allows community managers to create and maintain quality content, increase their productivity and simplify common tasks. This software is designed for B2B companies and allows you to professionally manage large-scale content distribution. Percolate makes it easy to create and implement marketing campaigns. The ROI of social media marketing can be justified by analysing your social media metrics. But how can analytics be used for social media marketing?
Cross-functional
Instead of relying solely on marketing specialists to handle social media, companies can create cross-functional teams for social media. These teams enable marketing to fully leverage social media's benefits. They also make it easier to match employees with the right customers at just the right time. David Packard once said "Marketing is too crucial to leave to marketers." The same can be said of social media. You need a cross-functional group that combines customer service and marketing to get the most from social media.
In a cross-functional marketing team, people from different departments join forces to focus on customer journeys and segments. This is a benefit, but it can also cause bottlenecks. It institutionalizes task switching, which can be time-consuming and interrupts workflow. According to the American Psychological Association (APA), 40% of people experience bottlenecks when working in cross-functional teams. This is good for marketing but can lead to a decrease in bottom line.
Interdisciplinary
A B2B strategy that includes social media marketing is best for ensuring success. B2B clients don't differentiate between B2C and B2B brand names, so social marketing can't be the responsibility of just one department. Integrity is key to success. It is crucial to establish a strong B2B social-media marketing strategy by establishing a solid foundation.
It is important that everyone in an inter-disciplinary team communicates well and is aligned. This will allow the team to be more efficient and open each member up to new ideas and perspectives. The interdisciplinary approach to marketing social media can also be a great way for your team to draw on their diverse expertise. Both teams should be involved in an interdisciplinary social media marketing strategy. As you develop your interdisciplinary team, you can leverage the expertise of your existing team and attract top talent.
FAQ
Can I do my content marketing by myself or with a team?
Your ability to pay for it, your skill set and your experience are all factors that will impact the answer. You won't be able to hire someone to manage the content creation, distribution and optimization tasks on a daily basis if you don’t have the funds.
Content marketing is something you must do if you are serious about being successful.
An excellent content strategist or agency will help you save time and money, while delivering results quicker.
You won't succeed unless you work hard, consistently deliver high-quality content and keep up with changing trends. A solid content strategy is critical.
What content marketing agencies offer the best services?
Many content marketing agencies have years of experience in creating content strategies and delivering them to their clients.
Their knowledge can save you tons of time and effort by providing a comprehensive plan based on your needs.
But you shouldn't assume that all agencies possess the skills needed. Certain companies are experts in particular niches such as eCommerce. Some companies specialize in specific industries like law firms.
Ask them to identify the areas that they specialize in, and then find the right agency.
What is the difference of content marketing and content production?
Content marketing is a way to ensure that every brand has the same message. They deliver valuable information that people desire and need.
Content marketers are skilled at creating the right content for every channel and time.
They also have the ability to devise a plan for distribution and promotion.
This means that they strategically think about what they do, and why it matters.
This is the foundation skill set required to be a successful content marketing professional.
What does content marketing have to offer that is different from traditional advertising.
Traditional advertising focuses on getting attention, while content marketing focuses on providing value. Traditional advertising can be a waste of money as most people ignore it. However, content marketing can lead to much higher engagement rates.
What do I need to know about SEO in order to do Content Marketing? Yes!
SEO professionals understand how search engines such as Google rank pages. They also know which keywords to target when optimizing your page.
Statistics
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
External Links
How To
How to Make a Video for Content Marketing
You can communicate your message to your audience using content marketing videos. By sharing stories they value, you can reach your target audience. But how do you make them stand out from the rest? Here are some suggestions for making videos that are noticed.
-
When creating a video, it's important to realize that no one size fits all. You need to make sure your video speaks directly to your audience. If what you're trying to say doesn't apply to everyone who watches your video, then why would anyone else watch it?
-
Do not choose the cheapest platform. Many platforms are available today, including YouTube, Vimeo, Facebook Live, Periscope, Instagram, and Snapchat. You can save money and increase engagement by choosing the right platform.
-
Subtitles are a must when you're filming! It makes it easier for people to understand your language barriers and makes videos more accessible.
-
Also, before you begin, think about these three questions: Whom am I talking to? Is this why I am making this video? What does my video signify to me? When you answer those questions, it will make creating videos so much easier!