Kristina Havorson is a writer. She also podcasts. Brain Traffic, her content strategy expert, is founded by Halvorson. The Content Marketing Blueprint, her book, shares the secrets of content strategy that will make money and attract followers. She shares her secrets in an easy-to-read book. But what exactly is Halvorson teaching? Here's a quick summary:
Content strategy
Kristina Havorson is your best choice if you are looking for a solid content strategy. She's the owner of Brain Traffic, author of Content Strategy for the Web, and host of The Content Strategy Podcast. She speaks on content strategy all over the globe, including at Confab's annual content strategy conference. Business owners and marketers recommend her content highly. This article shares her top content strategies to build a strong online presence.
Brain Traffic
The amount of brain traffic can be one of the first things you notice at a conference. People become so consumed with what they're reading that they may not even notice the content. This is not a common problem. Over a quarter of conference participants reported difficulty finding the content they needed. You can solve this problem by making sure your conference content is useful and relevant for your audience.
Confab Events
Tenessa Gemelke is the driving force behind Confab events. Kristina Halvorson is her content strategy book author. This 10th year-old conference was founded by Tenessa Gemelke and Kristina Halvorson. They have created a dynamic community of speakers that is diverse and energetic. We have a chat about content strategy, active listener power, and how to make conferences live.
Author of Content Strategy for the Web
Her first edition of Content Strategy for the Web, the first edition, was published in 2006. While many had been practicing content strategy prior to Halvorson's debut, she helped lay the groundwork for the discipline. Halvorson still hosts content strategy conferences, such as Confab and Button. Her podcast, The Content Strategy, features interviews featuring content strategists from around world. She has an impressive social media presence.
Host of The Content Strategy Podcast
Brain-traffic is the producer of The Content Strategy Podcast. It's a social media and content marketing conference. Kristina is a popular speaker at conferences, having worked with companies such Google, Adobe, Button. She resides in St. Paul, Minnesota with her husband and two kids. Halvorson works as a content strategist. She also writes blogs and articles in various publications.
FAQ
How much does content marketing cost?
The price of content marketing varies depending on whether you're looking for an outsourced solution or you're going to handle everything yourself. Outsourcing content management services is typically cheaper than hiring full-time workers, which allows you scale quickly when your needs change.
HubSpot research found that outsourcing content production is more expensive for B2B companies than it is for consumers.
You can find many free tools on the internet that will help you create content that converts.
There are many ways you can optimize content to be found on search engines like Google and Bing. For example, you could write original articles and guest post on blogs. Or, you could curate content form other websites or reuse existing materials.
If you go down the route of self-produced content, you'll need to learn how to produce great content. But once you master it, producing content will be relatively easy.
First, create simple landing page using WordPress. Next, start building your site. You can then build your portfolio over time.
How can I improve my content-marketing strategy?
Your content marketing strategy can be improved by focusing on audience. Content, distribution, and other factors. It is important to first identify your ideal customer. This will help you determine where they live online. Once you have this information, it is possible to tailor your content so that they are interested in what you are offering. A second thing you need to do is develop a unique voice that stands out from your competitors. Third, you need to figure out how to distribute your content effectively.
What is the best Content Marketing platform?
There are lots of different platforms available today. Each one has its advantages and disadvantages. Here are some options that are popular:
-
WordPress - It's easy to setup and maintain. A great community of users.
-
Wix – It's easier than WordPress to setup and maintain. You don't need any technical knowledge.
-
Squarespace – The best option for those who already own a website.
-
Blogger - Free blog service
-
Medium – A place for writers and artists to share their work.
-
Instagram - An image-based platform.
-
LinkedIn - A networking platform.
-
Facebook - A social network.
-
YouTube - Video sharing platform.
-
Pinterest - Image-based platform.
-
Google Analytics – Track visitor behavior.
-
Hubspot - Email marketing software.
-
MailChimp is an email marketing software.
What is Content Marketing?
It involves creating useful and relevant content on your website. This content can be text, images, or infographics. It helps to keep customers interested and attract new ones.
Statistics
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
External Links
How To
How can I get started in content marketing?
Companies can reach potential customers online using content marketing. This helps you reach potential clients by providing valuable information on products or services.
Content marketing promotes trust among users, which results in brand loyalty and increased sales conversions.
A blog is a great place to start. Blogs are user-friendly platforms that allow you to post fresh articles regularly.
This makes it possible for people to return often to your writings. You can also use social media sites, such as Facebook or Twitter, to share pertinent news and information.
You can also create videos and add them to YouTube. These videos can educate viewers on topics related to your business.
Canva and other tools can be used to create infographics. Infographics are visual representations that show data. These are useful in explaining complex concepts and making it easy to comprehend information.
You will attract more readers if you are consistent with your postings.