I'm a social media marketing specialist and am constantly looking for new Instagram trends. What are these new features? How will they affect your business? Is it worth it? Continue reading to find out! Here are some of the top Instagram trends for 2019.
Carousel posts
First, decide what type of content you want to display on your Instagram account in order to create a carousel. How many frames will you show on your page? Do you want it to scroll from one image to another or to create a panoramic effect? Once you have determined the format of your post, you can add relevant photos or videos to your Instagram picture library. To add photos and videos to your Instagram photo library, click on the "+", then tap the "layered square" icon. You'll then be able select as many media files you wish to show in your carousel. This is typically between 2 and 10 photos. You can also select as many videos as you want, though they should not exceed four gigabytes. Drag and drop to change the order of visuals in the carousel.
Marketing with Influencers
The benefits of influencer marketing on Instagram are many. According to a recent survey, 34% of daily US Instagram users have purchased an item because of an influencer's recommendation. This illustrates how influential influencers are for the general population. The power of their influence extends beyond Instagram. It is applicable across platforms, both online and offline. An influencer can help create an Instagram marketing strategy that suits your business goals.
TikTok-style content
The WOW trend is something you may have seen if you are an avid Instagramuser. This is the phenomenon of Creators sharing their favorite travel moments, akin to the 'hacks' videos of TikTok. TikTok is basically a video format that lets creators share behind-the scene content and reveal their secrets. This content can be packaged in a TikTok clip with voiceover and uploaded on Instagram.
Adding virtual stickers to Instagram
You may be looking for ways to add virtual stickers in your Instagram photos. A poll can be created using stickers. You can create polls about any topic, question, or customize the font, color, and other details. You can even add emojis, too! These tips will help you get the most out of Instagram stickers. Besides the usual "like" and "comment" functions, Instagram stickers let you create polls and more.
Use the same hashtags in every post
It is extremely inefficient to use the same hashtags for each post on Instagram. The Instagram app's "Recent" section is arranged by the date of the first post. Adding a hashtag later won't boost your post's recency. Instagram's algorithm punishes users for using the same hashtags more than once. This can lead to your account getting banned.
FAQ
Do I need a team, or can I do content marketing alone?
Your budget, skills, and experience will all play a role in the answer. If you don’t have enough resources to hire someone for content creation, distribution, optimization, and maintenance tasks, you’ll need to learn how it’s done yourself.
You should not attempt content marketing without support.
A content agency or strategist can help you save time, money and get better results.
You will not succeed if you aren't willing to work hard, provide high-quality content every day and stay on top of the changing trends. A solid content plan is essential.
What are the top mistakes people make when they start a content marketing campaign?
A plan is the most important thing to do when you are creating content marketing strategies. You will waste your time and money if you don't have a plan. It's easy to create tons of content, but not know how or where it should be placed.
A well-thought out content marketing strategy will give you direction, focus and goals. It helps to keep things on track as you move between phases. For example, if you're doing social media campaigns, you might want to start by analyzing what types of posts are getting the highest engagement rates. This will allow you to determine which types of posts will drive traffic to your website and which won't. From there, you can decide whether you want to create a series of blog articles or videos based on these results.
A common mistake is to not think about the length of the content marketing campaign. It's logical to write content today if your website will be launched tomorrow. However, if your content marketing strategy has been in place for six months, it's a good idea to start writing new content now.
Great content takes time. This step should not be taken lightly or rushed.
If you are a business proprietor and would like to learn more on content marketing, For those who are interested in content marketing, we recommend our guide on How to Make Content That Works. It contains ten steps you can follow to make sure your content marketing programs succeed.
What can I do to improve my content marketing strategy
Content marketing strategies can be improved by focusing more on the audience, content and distribution. First, you need to understand your ideal customer and where they hang out online. Once you have this information, it is possible to tailor your content so that they are interested in what you are offering. The second is to develop a voice and style unique enough to distinguish yourself from your competition. Third, you must figure out how to efficiently distribute your content.
What is content marketing?
This strategy involves creating quality and relevant content for your site or blog. This content can be text, images, or infographics. It helps to keep customers interested and attract new ones.
Statistics
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
External Links
How To
How To Write An Effective Press Release
Press releases are an excellent way to establish credibility within your niche. They also help you build relationships with journalists and other influential contacts.
But many business owners struggle to write a press release because they lack the skills required to craft compelling copy.
These are some things to remember when you create your next press release.
Know Your Niche
Before you start writing your press release, it is important to know your niche. This involves understanding what sets you apart and what makes your press release stand out.
For example, suppose you're a real estate agent. If you are a real estate agent, it might be worth including information about your professional affiliations such as the association to which you belong and how long have you been practicing in this industry. Perhaps you could mention your experiences working with clients or providing exceptional customer service.
Include Keywords In Your Title
The title of your press conference is often the most crucial part of the document. It is the first part that search engines can see, so it should grab attention immediately.
Your product or service keywords are the best keywords to use in your titles. If you are selling custom-made wedding gowns, you might use terms like wedding gowns, bridal dresses, or custom wedding dresses.
Make Your Headline Relevant
Your headline is the first line in your press release. It's what people will read first, so it has to be catchy and relevant.
When you're creating a press release for the first time, you probably won't know exactly what kind of content works well. It's a good idea to test different headlines against each others. Compare the click rates to see which headlines are most successful.
You can also run a Google search for your company name along with "press release." The top results will give you a good idea of what kinds of topics work well.
You may have heard the phrase "write for yourself, but publish for others." You can't just create a press kit without knowing who your audience really is.
Write With a Purpose
The majority of press releases include three sections.
Each section contains certain elements that enable readers to quickly grasp your main points.
Executive Summary
This section is the shortest, and most detailed part of your press release. It typically contains one paragraph that summarises your press release.
This section contains information about your service or product. Use this space to explain why your products or services are beneficial.
Conclusion
This is the final section in your press release. It includes two paragraphs. First, summarize your key takeaways. You can then end your article with a positive statement about your company.
Let's take an example:
"My new book offers practical advice to anyone who wants to improve their fitness and health. I hope my book helps you achieve your personal goals."
Do Not Forget to Include URLs
It's common practice to link to your website when sending a press release. However, there are several types to choose from.
Let's take a look at some of the links that you should include in your press release.
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Email: Make sure you include a URL when sending a press release by email.
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Social media: Add social media sharing buttons on your site. By doing this, anyone who shares your press release will link to it.
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Blog: Create a blog post about your press release. Include a link in the body to your press release.
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Website: Link directly to your website using the URL included in your press release.
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Directory Submissions: Send your press release to directories like Digg or Yahoo! Press Release Directory.