Before you begin using Instagram for marketing purposes you must know what you want to accomplish. What is your marketing goal? What budget can you afford? Who are your target customers? Your business can help you extrapolate your customer profile onto Instagram. These tips will help you get started if you aren't sure what to post to Instagram. Below are some reasons you should use Instagram as a way to promote your company.
Engagement
Analytics can be used by you to decide when to post and when to not post to improve the content strategy. Instagram analytics tools can help you analyze individual posts, regardless of whether you are using them to promote your business or personal accounts. These metrics can help determine how to create engaging and effective content for your social media marketing campaigns. You can sort metrics by content type or date of week, month or even year.
Reach
One way to increase engagement with your Instagram business is to use email marketing. It's a good idea to share your Instagram link along with other social media accounts. You can highlight it in business cards and while you chat with customers. Highlighting your Instagram page in your emails will help you gain more followers and repeat customers. Here are some tips for using Instagram to increase your reach, and boost your sales.
Posting times
You can increase engagement by changing the time you post to Instagram. Depending on what content you are trying to promote, you should post a photo/video multiple times per day. You could, for example, post a Monday photo at 5 pm and change it to 6 the following week. It's important to find the best time for your audience, but this can take a few weeks.
Content created by users
Aside from brand-owned photographs, user-generated contents is a great method to grow your reach and build a network. TopVintage, an iconic fashion brand, has used UGC to connect and engage with young soccer fans. To see how this strategy can boost your business, check out its results. The UGC strategy it used helped increase the average order amount by 8.33% while maintaining an 20% conversion rate.
Marketing with Influencers
You can send influencers a discount coupon code to help them find your product. Dealspotr and other influencer marketing websites allow you to connect with bloggers, and then provide discount codes. Bloggers love to see new products and services. If they are featured by others, they will be happy to feature them. These bloggers can help spread the word about you brand.
FAQ
Why is a Content Marketing Strategy necessary? Why not just send emails or post social media updates?
Two main reasons you might choose to ignore a Content Marketing Strategy.
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You might think that email marketing and social media posts are enough to get people talking about your brand.
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It's possible to assume that sharing this content via social media and email marketing is not practical.
Both of these assumptions is incorrect.
Email marketing and social media posts can be great ways to communicate with customers and prospects. They're not enough on their own.
Your goals can't be achieved by an email campaign. An email campaign alone won't help you reach your goals. It must be part of larger strategies. And social media posts alone won't help you achieve your goals either. They should be part a bigger plan.
This is where the Content Marketing Strategy comes into play. You can manage your entire content creation by creating a strategy with clear objectives.
As a result, your time will be more focused on other aspects of your business such as increasing your conversion rates and growing your audience.
While there are many advantages to having a Content Marketing Strategy in place, it does not make it easy.
However, a strategy is a key to success.
What is the best Content Management platform?
There are many different platforms out there today. Each one has its pros and cons. Here are a few popular options:
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WordPress - Easy to set up and manage. An amazing community of users.
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Wix is easier than WordPress to set-up and maintain. You don't need any technical knowledge.
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Squarespace – Best choice for those with a website.
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Blogger - A free blogging service.
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Medium – A place that writers can share their work.
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Instagram - An image-based platform.
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LinkedIn - A networking tool.
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Facebook - The social network.
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YouTube - Video sharing platform.
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Pinterest - Image-based platform.
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Google Analytics – Track visitor behavior.
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Hubspot: Email marketing software.
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MailChimp is an email marketing software.
Why is content marketing important?
Content marketing isn't just about producing quality content. It's about building relationships, engaging people emotionally, solving problems and helping them to solve their problems. This requires an understanding of the online behavior of people.
This is precisely what Content Marketing Strategy does. Content Marketing Strategy provides insight into the psychology of customers to help you engage best with them.
It will also help you increase your conversion rates, which can lead to higher profits.
You might be asking yourself why you would invest in a Content Marketing Strategy, when so many options are available.
Content marketing strategy is more effective than any other form of marketing.
So whether you are looking to increase brand awareness or sell products, a well executed Content Marketing Strategy is the best way to go.
How does Content Marketing work?
Your site is visited by someone who is looking for something. It's great if they find exactly what they want. If not, they will leave the site and look elsewhere. Content marketing is about creating useful, helpful information that answers queries, solves problems, or provides value. This content can also be used on social media, email and other platforms. It will be available to everyone at all times.
What is the ROI of a Content Marketing Strategy for me?
Businesses that adopt a Content Marketing Strategy experience a 5-10x increase in return on their investment (ROI) than businesses that don’t.
A Content Marketing Strategy is used to generate leads and sell.
It also provides valuable insight into your business. These insights help you make smarter business decisions. For example, they can help you identify new opportunities and improve customer service.
Let me tell ya, Content Marketing Strategy can make you a lot of money.
You can easily double your overall revenue.
What is strategic marketing?
Content marketing is the art and science of creating useful content that others can share on various channels. It's about giving people what it is they want. This is what makes the most successful businesses.
Strategic Content Marketing gives you the ability to provide exactly what your clients need at precisely the right time.
To understand people's interests and their thinking, you must first get to know them. Next, you need to create high-quality content which answers their questions or solves their problems. This builds trust and loyalty and ensures you are top of mind when they need your product or service.
Can I do my content marketing by myself or with a team?
This question will depend on your experience, budget, and skill set. If you don’t have enough resources to hire someone for content creation, distribution, optimization, and maintenance tasks, you’ll need to learn how it’s done yourself.
Content marketing is something you must do if you are serious about being successful.
A content agency or strategist can help you save time, money and get better results.
If you don't work hard, deliver quality content consistently and keep up to date with the latest trends, you won't be able to succeed. A solid content strategy is critical.
Statistics
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
External Links
How To
How to Create a Content Marketing Video?
Videos for content marketing are one of most powerful ways to communicate your message with your audience. By sharing stories that matter to them, they help you connect with your target market. How can you make these videos stand out from others? Here are some tips to create videos that get noticed.
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You should first know when creating a video that there's no such thing as "one size fits all." You want to tailor your video to speak directly to your audience. The message you want to convey is not applicable to all viewers.
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Choose the best platform for you. There are many platforms available, including YouTube and Vimeo, Facebook Live, Periscopes, Instagram, Snapchat, Periscope, Instagram and Facebook Live. Each platform has different features and benefits; if you choose wisely, you could save money while boosting engagement.
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Subtitles are a must when you're filming! Subtitles make your videos easier to understand and help people overcome language barriers.
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Finally, ask yourself these questions before you start: To whom am I speaking? What are my motivations for making this video. What is my video about? Once you have answered those questions, you'll find that creating videos becomes much easier!