Although the future of content marketing remains uncertain, several technological advancements have made it possible. Video, Voice search and AI-assisted human produced content are just some of the new trends. Read on to learn about the future of content marketing. Below are the most important trends. These top trends will influence content marketing in 2018.
Video is the future in content marketing
Video is increasingly popular for a variety reason. Video is persuasive and appealing to the more savvy consumer than text. Video content is easy to understand and provides commentary. Videos also help reduce the number customer support calls. Simple how-to videos are a great way to reduce customer support calls. Here are some great tips to make videos.
You can create content for multiple audiences. Video is very customizable. You can create hundreds or even thousands of variations of the same video. It's important to create content for different audiences. Before you market, it is important to try different monetization strategies. It's worth creating both short and longer videos for each audience. Your audience may have different story paths, which will help you target them more effectively.
AI-assisted, human-produced content is the future in content marketing
With artificial intelligence (AI), it is now possible to automate a wide range of tasks. AI-assisted programs automate mundane tasks so content marketers can focus on creating and delivering impactful content. AI can be used to assist in research, translations, editing, writing reports, and other tasks. AI-assisted human content production will become an important part of the content marketing mix as more businesses are content-focused.
Content marketers already have a lot to do. AI could help by automating certain tasks. Although AI is more efficient than humans, this does not mean that the human resource will become redundant. AI will offer a fresh perspective on content marketing. This will allow marketers to expand their reach and give consumers new experiences. These are five changes that AI-assisted, human-produced content can make in the industry.
Voice search is the future in content marketing
The rise in voice search has been a major feature of digital society. Products like Amazon Echo, Google Home and Google Home make accessing content easier than ever. But what does this all mean for content market? Some believe it should be changed completely. Its benefits can be summed up in three words: Voice-enabled content. This emerging technology is key to the future of content marketing.
As it stands, the majority of voice-search results can be generated from text. These snippets are crucial for connecting with your audience. Moreover, since these queries are long tail, few of the results will contain the exact keyword in the title tag. Long-form content is able to answer multiple questions at one time. These pages can be converted into high-quality blog posts by creating an FAQ section.
Influencers are the future in content marketing
According to a recent study by Crowdtap, 54% of content creators say they are more likely to collaborate with brands if they treat them with respect. This shows that these content creators are not easily manipulated by brand executives. These individuals won't sacrifice their audience in exchange for revenue, which is something that brands must keep in mind. Brands must learn to deal with influencers in order be successful.
Influencers can have a profound impact on your target audience by offering a variety of messages and offers. Influencers can offer a brand's story from the perspective of the consumers they serve. They can provide social proof to help brands sell products. You can use influencers to promote promo codes, affiliate marketing programs and live social shopping events. They are an effective and scalable way of reaching customers and increasing sales.
FAQ
Why are you looking for a content marketing strategy to succeed?
Content Marketing is not just about creating good quality content for the sake of it. Content marketing is about connecting with people on an emotional level, helping solve their problems and building relationships. This requires an advanced understanding of how people interact online.
This is exactly the purpose of Content Marketing Strategy. A great Content Marketing Strategy helps you understand the psychology of customers so that you can best engage with them.
It can also increase conversion rates which will help you increase your profits.
But why would you want to invest in a Content Marketing Strategy when plenty of other options are available?
Content Marketing Strategy is far better than any other marketing type.
A well-executed content marketing strategy is the best way for you to sell products or build brand awareness.
What are the benefits of content marketing?
Content marketing helps drive leads and sales by creating high-quality content. Content marketing is a constant stream of quality content that can help promote products and/or services. In addition, content marketing increases brand awareness and trust among potential customers. Finally, content marketing creates a positive image for your company.
How can I measure success in content marketing?
There are several ways to gauge the effectiveness of content marketing efforts. One way to measure the effectiveness of your content marketing efforts is to monitor how many visitors visit your website. Another option is to monitor how many leads are generated.
How long should my Content Marketing be effective?
It depends on your goals. Some businesses are looking for short-term results; others are looking for long-term growth. We recommend three months of consistent content generation and then reevaluating the process after that period.
What is Content marketing?
This is a strategy that creates valuable, relevant content for your website or blog. This content can include video, images, text, and infographics.
Statistics
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
External Links
How To
What are the top content marketing platforms available?
No platform works well across every industry, but most industries have at least one tool they prefer to use. Hubspot has been demonstrated to increase conversions by nearly half, making it a widely-used tool for marketers.
However, not all tools will be the same. Some offer better analytics tracking, others allow for easier collaboration between different teams, and others offer features such as A/B testing that may improve your content marketing ROI.
So before you choose a particular platform, consider the following: What are the pros and cons of each? Does it suit my needs now or in the future? What about in two years?
Entrepreneur Magazine has identified the top five content marketing platforms.
Marketo Content Studio: Content Marketing Platform #1
Marketo, a software company that provides enterprise social media management software, is available. Marketo offers a range of products and services that include CRM software, social publishing tools and analytic dashboards.
They also provide a content-studio that provides access to a variety of premade templates and graphics, which can be modified into custom designs.
This means you don’t need time to create new graphics and write unique content. Instead, focus on creating content that is relevant to your audience.
Marketo makes adding images and videos to blog posts easy. This allows you to make your posts visually appealing and increase engagement with your readers.
Marketo is the only way to edit your video and image files.
Content Marketing Platform#2: Trello
Trello works in the same way as Kanban boards when it comes to project management. Both have task lists on which users can assign tasks and monitor progress.
Trello allows for you to create boards for each team member, and assign them specific responsibilities. It also provides a convenient workflow for sharing information between workers.
Trello does not require special software to operate, unlike Kanban boards. Trello can be used on almost any device.
Trello also allows you to invite people to collaborate without sharing any sensitive data.
You can also create a private board to share only the essential information to the people who are required to complete a task.
Google Suite 3: Content Marketing Platform
Google offers a range of products tailored to business owners. Google Docs, Sheets and Slides are all part of the company's G Suite.
It is important to remember that these applications can't be free. Each user must be paid individually. You can use them for multiple purposes with many plans starting at $5 per month.
To create a new document and embed a link to another website, two licenses would be required.
But if you want to just create one document, it is possible to do so free of charge.
Google tools can be integrated with other apps such as Gmail. This is a huge advantage. Google tools allow you to easily email documents and save data in Google Drive.
Hubspot Content Management Platform 4
HubSpot is an extremely popular web-based marketing tool, which offers a variety of functionality.
Users can manage various aspects of their websites, landing pages, and blogs through its platform. They can, for example, create automated emails to track conversions.
HubSpot can also be integrated with Salesforce or WordPress so you can connect to all three.
HubSpot integrates with more than 200 third-party applications. This is one of its most important features. This means you can automate processes and generate reports based on real-time data.
Although HubSpot won't allow you to publish content directly, you can export it in many formats, including HTML and PDF.
HubSpot provides a free trial version for pricing. However, once you upgrade to a premium account, you have unlimited access.
HubSpot offers a variety of solutions, including a blog platform and an eCommerce solution.