You know that creating quality content is a laborious process. The process can be time-consuming and exhausting, from researching your topic to writing your copy and sourcing visuals. After your content is posted, you do not have to stop. By repurposing and reusing your content you can maximize your return on investment.
Here are 11 the benefits of repurposing and why it is particularly beneficial for content marketing:
Reach a new audience
Repurposing content allows you to reach a new audience with the same message, increasing the chances of your content being seen and shared.
Savings
Repurposing your content will also help you save money as you don't have to pay for new content.
Saving time
It is possible to save a lot of time by repurposing the content.
Increase engagement
Repurposing content can increase engagement with your audience, as people may be more likely to engage with a format they prefer, such as a video or infographic.
Branding your company
Repurposing material allows you to refine and target your message to different audience segments.
Educate your audience
Repurposing material can help you to educate your target audience by presenting it in different formats which appeal to various learning styles.
Build authority
By repurposing content, you can become an expert in your field and share your knowledge across different platforms.
Increase website traffic
By creating new posts or pages that link back to the site, you can increase traffic through repurposing your content.
Build relationships
By sharing and promoting other content creators' content, repurposing can help you develop relationships.
Save energy
By repurposing your content, you can save time and energy. Instead of constantly creating new material, you can focus on promoting the existing content.
Leads generation
Repurposing content will help you generate more leads by offering a variety of assets that appeal to different segments within your audience.
Repurposing can be a benefit to content marketers in many ways, from saving money and time to building authority and generating new leads. By repurposing the content you create, you can reach a new audience, improve your messaging and extend its lifespan. Repurposing content allows you experiment with different formats and platform, allowing you to discover new ways of engaging your audience and standing out.
Start by brainstorming different ways to repurpose your content. You can also repurpose your content on other platforms or formats. You can, for instance, convert a blog article into a podcast, infographic, or whitepaper, or use a long-form piece of content to create social media posts.
Remember that repurposing does not mean just copying and paste your content into a brand new format. Make sure to adapt your content to the new format and platform. This will make your content more engaging for your target audience.
The Most Frequently Asked Questions
How often can I reuse my content?
Repurposing depends on content strategy and goals. There is no standard frequency. Repurpose content that is popular or evergreen. These pieces will be more effective in other formats.
Can I reuse content that has been previously repurposed or re-purposed?
Yes, if the content remains engaging and relevant for your audience. Be sure to keep the content updated and avoid duplicating it across platforms and formats.
What are the best platforms or formats to use for my content?
Consider your target audience, and the platforms and formats they prefer to consume content. You can experiment with different platforms and formats to determine which ones produce the most engagement.
How can I avoid duplicate content penalties if I repurpose content?
Be sure to update the content and customize it for the new format or platform, and avoid duplicating content across multiple pages or domains.
How do I measure the success of my repurposed content?
You can track metrics, such as traffic to your website, social shares and lead generation, to measure the success of content repurposed. You can ask your audience about their opinions and gauge how they feel about the new formats or platforms.
FAQ
How much does content marketing cost?
The price of content marketing varies depending on whether you're looking for an outsourced solution or you're going to handle everything yourself. Outsourcing content marketing services is usually less expensive than hiring full-time staff, and allows you to scale up quickly when you require more coverage.
HubSpot research has shown that outsourcing content production costs $5 per lead for B2B companies, compared to $22 for consumer brands.
But, you don't have to pay a lot of money for content marketing tools. These can be used to create high-converting content.
There are many different ways to optimize content that is optimized for search engines, such as Google and Bing. There are many ways to optimize content for search engines like Google and Bing. You can write original articles, guest blog on blogs, collect content from other websites, or repurpose materials.
If you choose to produce your own content, then you must learn how to make great content. However, once you are proficient in this skill, it will be easy to produce content.
You can start by creating simple landing pages using WordPress and then move on to building out your site. This allows you to create a portfolio.
How much should content marketing cost?
That depends on how many leads you want to generate. The average cost per lead ranges from $5-$10, depending on the industry. In our case, the average cost per lead was $20 when we first started our company. Today, we spend an average of $6-7 per lead.
Are there any restrictions on linking to content from other websites?
Yes! This is link building. It is a great way of increasing traffic to your website by linking back to other sites' content. However, be sure only to include links to reputable sources.
Statistics
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
External Links
How To
Content Marketing Tips: Infographic Creation Tips
Infographics are an effective way to explain complicated concepts clearly and make information understandable. Content marketing aims to provide useful and valuable information to your target audience, so you should consider using infographics to help spread this message.
You'll need design software such as Adobe Illustrator or Photoshop to create an infographic. These programs allow you to create infographics by drawing different shapes and elements. You can then use colors and fonts for your data. After your design is complete, you can upload images from Unsplash and Pixabay to your design.
You can find inspiration for your own ideas by looking at existing infographics online. If you want to show calories in certain foods, then you can take a picture or diagram of a food pyramid, and add pictures of the foods. You might also want to calculate how many calories are in soda pop. This can be done by taking a picture with a bottle of Coke.
Once you have designed your infographic you can share it via social media channels, such as Facebook or Twitter. This helps people who aren't familiar with the concept learn about it. In order to make others see your infographic, use hashtags when you post it on social media. Hashtags enable users to follow along in conversations related to specific topics.
Make your infographics shorter than normal if you are creating them. An average blog post is between 2000 and 5000 words, while an infographic takes 500 to 1000 words. This allows you to convey more information in a smaller space.
Your infographic should be easy to read for some viewers. Use large fonts, but don't overuse color in your infographics. You must also ensure that your text is easily read.
These are just a few additional tips.
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Choose an Infographic Template. You can find many templates online or in printed formats. The most popular ones include Canva, Piktochart, and Google Slides.
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Create your Infographic. Use the template below to create your infographic. You can use any kind of media that you feel is appropriate for your audience. For example, creating an infographic about the best places to eat in Seattle might choose photos of local restaurants.
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Add Text. Add text to your infographic once you have it created. You can use Microsoft Word, PowerPoint or Canva to add text.
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Add Images. Add images to your infographic. These images can be charts, graphs, icons, or pictures. Make sure the picture is relevant to your topic before you add it.
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Make It Interactive. You can add interactive elements such as buttons, maps, and links. This will help engage your audience.
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Share. Share your infographic with others on social media such as Facebook, Twitter and LinkedIn.
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Measure. What was the performance of your infographic? Did people click on your website? Did they sign up for your email list? What was their reaction?
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Improve. Is there anything you can do to improve your infographic What could you do better next year?
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Repeat. Repeat.