Case studies in content marketing can help you generate leads, sell more products and increase brand awareness. There are several methods you can use to create a quality case study. Here are some tips.
Hubspot
According to HubSpot's content marketing case studies, most users don't utilize all the features that the platform has to offer. People are comfortable with the blogging tools. But they are not aware of the power of including a call to actions at the end to encourage conversion. Campaign Creators' AnnaLea Crowe, and Jesse Schor both emphasize the importance of segmentation within HubSpot’s content marketing strategy.
Content marketing is not about getting high search engine ranking. It also needs to engage audiences on an emotional level. By starting a conversation with your content, you can get a competitive advantage. HubSpot offers content marketing that is personalized, optimized, influencer-activated, and highly customized. HubSpot's case studies in content marketing demonstrate the power of these features. These are the top practices from one of HubSpot's marketing case studies.
First, define a buyer's persona. The company's news page is one of the smartest ways to appear in search results when someone searches for a specific industry. This page is a great way to build credibility and trust among prospects. It allows customers to subscribe daily to news roundups of 5 minutes each. Happy customers are loyal and will refer their friends to your company. Happy customers are more likely than others to buy from you if they feel your content has helped them.
Eloqua
Oracle Content Marketing allows marketers, for instance, to create Personas based upon their ideal customer and life cycle. They can then track their target audience and tailor messages to them. Marketers can segment their audience with the Eloqua Sales Tool by using personas. This is possible with the Interactive Widget. Eloqua offers tools, such as an Outlook add in that allows marketers email messages to specific groups.
Eloqua can integrate with ContentMX to make it simple to produce content. ContentMX is a tool that helps marketers create engaging and rich communications that are search engine-friendly. Eloqua integrates with many marketing automation platforms. Content marketing is a key part of any company's strategy. These case studies show how ContentMX Cloud can be used to help marketers increase their sales and get more customers. ContentMX Cloud provides integrated content and tools, which simplify workflows while adhering to corporate guidelines.
Case studies in content marketing are a great way to measure the effectiveness of your marketing strategy. You can improve your content marketing strategy by asking your audience for feedback. It is possible to see the impact of your content on sales and traffic. If your product launch was a success, you might contact a media contact directly or reach out to all media contacts who have seen your Media Kit.
Capgemini
Capgemini's content marketing team adopted a comprehensive approach to reach their goals. Many executives met in January to agree on the company's future goals and choose themes for long-form reports. The company's Research Institute would collaborate with the content team to produce the reports. The report themes were cybersecurity and artificial intelligence. This content marketing strategy was a great way to bring new customers into the company. Here's a case study that shows how content marketing strategies can be successful.
The company applied content marketing to answer prospects' questions. The website answers frequently asked questions about Big Data, Cloud, and Technology. LinkedIn was the preferred social media platform for further engagement. The company gained nearly one-million new visitors to its website and more than 100,000 LinkedIn friends through these efforts. Capgemini's LinkedIn profile attracted between 3,000 - 4,000 new followers each Wednesday and received over 1.8 million shares.
Incorporating case studies into the company website is part of the content marketing strategy. The microsite, which contained case studies, made nearly US$1,000,000 within one year. The company's content on its site increased 12 times from two thousand pages to over two hundred and fifty. In addition, podcasts and research reports are now published on the company's blog. This strategy has enabled the company to reach nearly three million monthly site users and to have a loyal following on LinkedIn.
AARP
AARP's YouTube channel is now a channel for advocacy content. It was originally meant to be a content portal. Though the organization is non-partisan, it still regularly advocates for policy topics that can rile its audience. It also asks for feedback from its members to improve its content. AARP continues producing high-quality content to drive consumer action and membership.
The AARP, an organization that provides a significant resource for the elderly is well-known. It was founded to educate the general population, but it has made its mark in entertainment by incorporating storytelling podcasts and interactive quizzes. It also uses content to promote brand awareness. The organization's online thrift store thredUP makes use of content to promote sustainable consumption and collaboration. Ordinary thrift stores might rely on traditional advertisements to drive customers. While AARP is a leader in content marketing, it also has a studio that creates custom content.
Although it is unlikely that AARP will have the same audience on all platforms, analytics are used by the organization to determine which content is most effective. The AARP Bulletin, which has a readership of almost 22 million households, is the publication with the second largest audience. AARP invites members to share their feedback to help understand the needs and motivations of their audience. The results are impressive.
Liberty Mutual
As one of the largest marketers in the country, Liberty Mutual faced a very real challenge: increasing customer loyalty. Despite their strong reputation, 39% of Liberty Mutual's policyholders were shopping for a different insurance carrier. Insurance is an investment that is rarely used. In the end, insurance is only worth its value in the worst of times. Liberty Mutual lost customers to other companies and gained a lot credibility. But they had to make sure their customers stayed loyal and returned to them.
Liberty Mutual developed a UX strategy. This content strategy was designed to provide an experience that encourages, advocates, and reciprocates with customers. By doing this, the company was capable of increasing time on site by 800% and reducing bounce rates by half. It also reached 90% of its customers. Liberty Mutual has seen its customer retention increase tenfold through the implementation of these strategies and its recommendation rates increased by seventyfive percent.
MuleSoft integration enabled Liberty to offer a wider range of claims services beyond traditional call centers. They can now reach customers using digital channels. A state manager API was developed that allows them to close in-progress claim. This allows Liberty claims agents to quickly jump in and take care of inquiries. MuleSoft has also reduced manual data entry and extraction, allowing Liberty staff to focus their efforts on the front end of the customer experience. They also saw a 20-minute reduction in claims processing time per claim.
Fisher Tank
Fisher Tank has a case study to show how it had a profound impact on its industry. They also increased their sales by making significant changes in the way they market and sell their products. The company was founded in 1948 by a Pennsylvanian man and has become one of most recognized storage tank companies around the globe. They provide specialized products for municipal applications, ethanol/bio diesel, wastewater treatment and other specialties. They also offer engineering and design, constructions and modifications, and field-painting.
Before Weidert Group began working with the company, they had no social media presence. In just 12 week, the firm set up channels and optimized the profile pages for various social networks. Fisher can share its content easily on LinkedIn, tweet the latest industry news and engage customers through Facebook. The Weidert-Fisher collaboration resulted a tremendous boost in business. It also translated inbound leads to sales. Additionally, the website was easier to use.
The SCWC Team documented the results of temperature testing, chlorine residual, and TTHM tests in each tank. They also collaborated with another laboratory to test these disinfection compounds. Both top and bottom tanks produced similar results. Water temperature was also comparable. A close match was also found between the levels of disinfection chemicals. The Fisher Tank case shows that content marketing is an effective strategy to increase traffic, leads, as well as sales.
FAQ
What are the seven steps of content marketing
The seven-step process to content marketing is:
-
Identify the problem
-
Learn what is working right now
-
Find new ideas
-
Turn them into strategies
-
Try them
-
Measure results
-
Repeat the cycle until you find something that works.
This strategy is practical for both large and small businesses.
How does Content Marketing work?
If someone visits your website, it's because they are looking for something particular. If they find what they need, great! They'll go elsewhere if they don't find what they need. You can create helpful and relevant information that answers questions, solves issues, and adds value with content marketing. You can use this content across all platforms (social media, email, etc.) This ensures that everyone has access to the content.
How can you make a content marketing strategy that works?
Before you can create a content marketing strategy, it is important to first decide what content type you want. Next, determine who your target audience is and how they use internet. Next, find the channels that best reach your target markets. Finally, you will need to choose the right keywords for each channel. Then write compelling copy.
Should I hire a writer to write my Content Marketing?
No! It doesn't take a professional writer or editor to produce content that will benefit your business. There are tons available online that can assist you in getting started.
What is the difference of content marketing and content production?
Content marketing is the idea that all great brands have the same message. They continually deliver useful information that people want or need.
Content marketers are trained to create the right content at each time and for every channel.
They also understand how to develop an effective strategy around promotion and distribution.
This means that they strategically think about what they do, and why it matters.
This is the core skill set needed to be a successful content marketer.
Statistics
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
External Links
How To
What are some of the best content marketing tools?
No platform works well across every industry, but most industries have at least one tool they prefer to use. Hubspot has been demonstrated to increase conversions by nearly half, making it a widely-used tool for marketers.
But not all tools are created equal. Some tools allow you to track more data, while others facilitate collaboration between different teams. Others have A/B testing capabilities that could help increase your content marketing ROI.
So before you choose a particular platform, consider the following: What are the pros and cons of each? Will it meet my needs now? What about in two years?
Entrepreneur Magazine lists the top five content-marketing platforms.
Marketo Content Studio #1 Content Marketing Platform
Marketo, a software company that provides enterprise social media management software, is available. It offers a suite of products and services, including CRM software, social publishing tools, and analytical dashboards.
They also offer a content studio that gives businesses access to a library of pre-made templates and graphics that can be modified into customized designs.
This means that you don’t need to spend hours writing content or designing graphics. Instead, you can instead focus on creating compelling content that speaks directly and effectively to your target audience.
Marketo makes it easy for you to upload videos and images to your blog posts. This makes them more visually appealing and improves engagement with readers.
Marketo is the only way to edit your video and image files.
Trello: Content Marketing Platform#2
Trello is similar in concept to Kanban boards, which are used for project management. Both feature task lists that users can assign to each other and track progress.
Trello allows you to set up individual boards for each team member and give them specific responsibilities. Trello also allows for easy information sharing between employees.
Trello does not need special software to function, but Kanban boards do. You can use it on practically any device.
Trello also allows you to invite people to collaborate without sharing any sensitive data.
This allows you create a private group and give only the most essential details to those who must know them in order to complete a task.
Google Suite 3: Content Marketing Platform
Google has a wide range of products designed specifically for business owners. The company's G Suite includes Google Docs, Sheets, Slides, and more.
These applications aren’t free. Each user must be paid individually. If you intend to use them multiple times, there are many plans that start at $5 per monthly.
Two licenses are required to be able to create and embed links from other websites.
However, if only one document is needed, you will be able to create it free of charge.
Google tools have the advantage of being compatible with Gmail and other applications. Google tools allow you to easily email documents and save data in Google Drive.
Hubspot Content Marketing Platform 4.
HubSpot is a highly popular web-based marketing tool that offers plenty of functionality.
Users can manage various aspects of their websites, landing pages, and blogs through its platform. Users can track conversions and create automated email campaigns.
HubSpot integrates with Salesforce and WordPress so that you can connect all three.
One of the most valuable features of HubSpot is that it integrates with over 200 different third-party apps. This means you can automate processes and generate reports based on real-time data.
Although you will not be able publish content directly through HubSpot, it is possible to export it in many formats including HTML, PDF and Word.
HubSpot provides a free trial version for pricing. However, once you upgrade to a premium account, you have unlimited access.
HubSpot offers a variety of solutions, including a blog platform and an eCommerce solution.